Preface
The small and medium size enterprises in Malaysia have
perform badly against the large enterprises in terms of their financial
performance. There is a gap of an imbalance status between the total number of
small and medium size enterprises which constitute 97.3 per cent of the total
number of business establishments in Malaysia and its contribution of only 32.7
per cent to Malaysian Gross Domestic Product. Thus, there is an urgent need to
improve the Malaysian small and medium size enterprises financial performance
to enhance their contribution to Malaysian Gross Domestic Product. The research
gap in prior corporate entrepreneurship studies has prompted scholars to
further explore the relationship among the micro entrepreneurs, corporate
entrepreneurs, and organizational financial performance.
Things were becoming worse with the
pandemic outbreak of Coronavirus Disease 2019 (COVID-19) in the month of March
2020 in Malaysia. COVID-19 was claimed to be started in the city of Wuhan in
China in the month of November 2019. The Malaysian economic situation was then
not stable, and lot of uncertainties is happening in that year of 2020. The
Malaysian government has instructed a Movement Control Order (MCO) to cut off
the spread of COVID-19. Price of consumer goods has increased
tremendously. Many small and medium size
businesses have also closed due to high operational costs and reducing amount
of profitability. Nevertheless, COVID-19 has badly affected the B40 people
which depend very much on their daily income and micro-businesses. The business
performance of some large business organizations has dropped tremendously.
This is where the importance of an
effective business strategies comes into place.
The year 2018 and 2020 saw the surprised wind of changed in the
Malaysian political scenario. It depends on which perspective the Malaysian
citizen look at it. In my own
perspective, the current 2021 Malaysian political scenario has provided more
opportunities for the Malaysian citizen to improve their personal financial
management and narrowing the gap between the rich and the poor. It is a
blessing in disguise for the Malaysian people.
Thus, the objective goal of this
book is to make every effort for financial freedom for each individual person
via micro businesses and entrepreneurship, regardless of their party ideology
or races. By having a financial freedom,
a person is not going to depend on others for money. On top of that, they should be free from all
debts and liabilities. Everyone should
play their role in financial education to reduce the numbers of financial
failures. The responsibility of
promoting public awareness of financial literacy should not rest on the
government agencies alone but also the financial institutions, the higher
learning institutions and those individuals who are capable to provide personal
financial education to the public.
Hence, for those reasons the author
has conclude to publish this book, “SIX-M MARKETING STRATEGY: Creating Passive Income in New Norms” for the benefits of all Malaysia
citizen especially to those who are having difficulties in their business,
regardless of the size of the business entity.
The objectives of this book is to educate the people with the skills on how to manage
their business and their cash money wisely so that they can spend their money
within their means and achieving their financial goals with ease. Regardless of whether you are facing
financial problems or not, the book put heavy emphasize on being in full
control of your business and finances.
Thus, it demonstrates how important it is for businesspeople to always
be financially prepared for future life’s uncertainties. It is a matter of how you use your money
today will have an impact on how you live tomorrow.
Dr. Saleh Abbas
Contact: dr.saleh369@gmail.com
